Do Deer Collisions Endanger Your Fleet's Efficiency?

Protecting Your Business: The Hidden Risks of Deer Collisions

For fleet managers and commercial drivers, the fall season isn't just about leaves changing color; it's a time to be vigilant behind the wheel. From October through December, deer collisions pose a significant risk, a reality that can be both dangerous and financially draining. With over $1 billion in annual damages and average repair costs of $3,000, deer-related accidents threaten the bottom line and can lead to costly operational downtime.

Peak Awareness: Stay Alert at Key Times

Driving during dawn, dusk, and overnight requires extra caution. These are peak activity times for deer, increasing the likelihood of unexpected encounters. Commercial drivers should remain particularly mindful during these hours to protect themselves and their fleets.

Using Your High Beams Wisely

Visibility is a driver’s best friend in avoiding deer collisions. When conditions allow, using high beams can illuminate the road ahead more effectively. However, be sure to dim them for oncoming traffic to ensure safety for all road users.

The Power of Group Movement

Seeing one deer is often a sign there are more nearby. Deer typically travel in groups, so commercial drivers should stay vigilant and anticipate other deer following the lead of the first they spot. Spotting one deer should set off a visual alert for more.

Control Your Vehicle: Don't Swerve

Instinct might tell you to swerve to avoid a deer, but this can cause more harm than good. The best practice is to brake firmly and maintain your lane. Swerving can lead to more severe accidents involving other vehicles or losing control of your truck.

Heed the Signs: Deer Crossing Alert

Deer crossing signs are more than just roadside decorations—they indicate high-traffic areas for deer. Paying attention to these signs can significantly reduce the risk of an encounter, keeping both the driver and vehicle safe.

Employ Safety: Seat Belts Save Lives

A simple yet crucial measure: always wear your seat belt. In the unfortunate event of a collision, seat belts provide critical protection. It's a basic safety step that safeguards drivers against injury.

Post-Collision Protocols

If a collision occurs, prioritize safety. Move your vehicle out of traffic, use hazard lights to alert other drivers, contact law enforcement for assistance, and notify your insurance promptly. Immediate action helps prevent further incidents and expedites the process of getting your fleet back on the road quickly.

By preparing now, commercial drivers can significantly reduce the risk of deer-related accidents. Fleet managers are encouraged to review their current commercial auto policy and consider reaching out for risk management guidance to enhance their fleet’s protection strategies. Awareness and education are key to minimizing risks and ensuring business continuity during peak deer season.